Building a cinematic artist brand that earned its own press

The challenge

No harder place to earn attention than independent music. The question was never how to release songs — it was how to make people care about an artist they’d never heard of.

“Freakshow” — official music video. Creative-directed and produced through Awen (that’s me on screen; directed by Wes Tank). Official Selection, 2026 Milwaukee Film Festival. Press kit (PDF) →

The idea

One cinematic world — electrofolk, dark and filmic — carried through the line: film, photography, EP and poster art, the website, social, and the live debut in Barcelona. Built end to end; I held the vision while a producer, photographers, and editors made it real.

When the world you build is consistent enough, people trust it before they can explain why.