Portfolio of Maggie Schmidt
Creative Director & Art Director — Milwaukee
Selected projects
Start here.
Built to inspire creative experiences — and the events to prove it
40+
Events produced
A creative studio I co-founded — its name an old word for divine inspiration, its purpose to inspire creative experiences. We work where the creator economy, technology, and governance meet: brand, web, and 40+ live events.
Building a cinematic artist brand that earned its own press
20+
Press / media placements
A music project I built from the ground up — the name, the brand, the website, the photography and video, and the way each release found its way to people. It grew into real press and a film-festival selection.
Building a statewide technology advocacy movement
700+
Largest event experience, produced through Awen
Brand, web, events, and advocacy across Wisconsin's blockchain landscape — as President of the Wisconsin Blockchain Business Council, and as Stand With Crypto Wisconsin's contracted operations lead through my studio Awen. Two distinct organizations, one mission.
Positioning a music-licensing product for the people who actually need it
Live
Launched product — a Product by Awen
Product positioning, messaging, and launch creative for Sync.Land, an Awen product that lets game developers and filmmakers license independent music directly. A retro-synth brand and a campaign that teaches as it sells.
The full range
A body of work, by discipline.
Identity systems, built from zero
Sites designed and built end to end
Editorial, decks, and signage
Live events and activations
Campaigns that travel
Film, music video, broadcast
Positioning & brand strategy
The throughline
I build brands for ideas that are still becoming.
Range
One creative director, every channel.
Brand, web, print, experiential, social, video, and strategy — across both B2C and B2B. The work, mapped to the channels it lives in.